The installation for the Footshop store in Budapest introduced a new model of sneakers, the WRPD Runner by New Balance.

Footshop Budapest

Material

stainless polished sheet, LED tubes, DMX control, construction boards

Year

2023

Area

50 m²

Client

Footshop

Project Type

Installation

Design

Matěj Janský, Cyril Dunděra

Photography

Footshop

The future-retro aesthetic of the shoes served as the main inspiration for their presentation during the World Athletics Championships 2023. The fragmented, mirrored space made of polished stainless steel created a cosmic atmosphere, enhanced by flickering light tubes. The changing light intensity interacted with the movement of passersby, contributing to a more dynamic effect.